A Dynamic Design System for Disney’s CES Tech Showcase
A dynamic design system, visual language and animations that demonstrate Disney’s bold ambitions at their annual Tech and Data showcase at the epicenter of global innovation - CES
The Challenge
Our challenge was to develop a creative direction and graphical treatment that could represent Disney Advertising’s complex technology and innovation in a simple and engaging way. Our goal was to enhance the full guest experience, creating a fresh technology-first way for Disney Advertising to show up at CES for their first live Tech and Data showcase.
Introducing Move Makers
Taking inspiration from Disney Advertising's approach to success of always innovating, evolving and progressing forwards, we developed an ownable creative concept called, Move Makers. Move Makers was dynamic, bold, ever-changing and brought Disney’s approach to tech and innovation to life.
Making technology human
By weaving in fresh vibrant colours and using simple code-like motion we were able to make complex and abstract subjects and topics appear simple and approachable, making it easy for anyone to understand. This was only possible due to Rehab's hybrid mix of technology expertise and audience understanding, ensuring a strong resonance with our target market.
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The details are not the details. They make the design.
Nike asked us to increase their retail footprint in a new and interesting way. To do so, we designed an experience that allowed independent skateboard shops in LA to create their own digital storefront and populate it with a bespoke Nike inventory.
Customers could then purchase the items in-store and get them delivered within the hour. The result? A double digit sales increase, enhanced brand engagement, and a brand new, scalable hyperlocal retail solution.
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A retailer of the future
Our work opened up entirely new experiences and locations for Nike and the participating retailers. We helped a global business to innovate within the confines of a traditional retail model and think differently about how they can support their customers, as well as the end consumer.
We are now planning to scale this entire experience to other cities and other shops, while also looking at ways to enable geo-located drops for events.
All to help Nike to continually serve and support the grassroots skating scene.
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