As part of a global initiative, Google asked us to help build a platform to educate and inspire small to medium sized businesses to grow their companies by improving their digital skills
In the UK alone, there are over 5.4 million businesses and over 99% of them are small to medium sized. Companies with a strong digital presence grow much faster, yet less than 30% are currently online. Our research told us that this was because many companies weren't sure where to start or how to go about it. They also wanted the flexibility to learn wherever, whenever.
The Digital Garage is a bespoke learning tool. Each visitor receives a plan tailored to their needs and can learn at a pace that suits them. The courses cover topics such as ‘getting your business online’ and ‘search engine marketing’. At the end of the experience, customers walk away with both an accreditation recognised by the IAB and a firm foundation in the digital landscape. The website is available in 23 languages to date, with more to follow.
We created a comprehensive, interactive "Diagnostics Tool" that suggests a personal learning plan based upon the user's answers to a set of questions. Each plan is tailored to the visitor’s commercial situation, current knowledge levels and goals. Teaching materials within the topics take the form of videos accompanied by interactive quizzes and assessments that help the user learn and retain knowledge. We used Material Design for the site to make the experience easy to navigate and explore. For build, we concentrated firstly on the mobile experience before opening to desktops, ensuring the learning experience is seamless regardless of what device you use.
The platform has now launched in 45 markets including Japan, Africa, South America and Australia. 2 million users have created an account and over 15 million lessons have been completed.
Digital Garage has also won: a Marcom Platinum Award for Economic Development, a Marcom Gold for App for Training/Learning, a UK Digital Experience Award for Customer Experience Innovation and two DIGIDAY awards for Best Audience Development Platform and B2B Campaign of the Year.