The Shift sneaker

The future of smart-tech materials as we imagine it.

The smart surface sneaker with a design you control

We hacked the Sneaker and explored the possibilities behind how technology will one day inform its design.



Culture has moved faster than Sneaker design itself. With wearable technology no longer just a thing of the future, we wanted to imagine how it could revolutionise a future sneaker’s design and function.


The Idea

We hacked the trusty sneaker and dared to imagine the future of apparel through smart-tech materials such as conductive and reactive fibers. Created with an intelligent membrane or ‘smart surface’ that thinks and reacts to external stimuli, the sneaker’s design can be transformed through the tap of a smartphone or the click of a heel.

Shift Sneaker users will be able to shift sneaker style and functionality by downloading different ‘packs’ from a Pack Store – a sneaker-specific app store. Styles will range from subtle glows to animated graphics from world leading designers and creatives, and rare limited editions from artists and brands.



This project has only just launched, we’re really excited to see how the public reacts.


  • Michael Veitch
  • Francesca Darlington
  • Linda Murphy-Ericsson
  • Jordan Sheldrick
  • Louise McComiskey
  • Malin Wincrantz
  • Nur Topcu
  • Ryan Sherman
  • Neil McCallion
  • Nathalie Gordon