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For Jack Liberties, London
Devised non-traditional campaign with streetwear label Boxfresh and Jack Liberties for global creativity contest, www.cutandpaste07.com. Drove the creative for the campaign, produced the competition website and street campaign.
Entrants downloaded cut-out posters from the site and were challenged to do something inspiring or daring with them. The site allowed users to vote, interact and comment as well as share the content through widgets. We also ran an online homepage take over campaign.
Results:
1350 entries from 30 countries, 4,500 registrations, 2,000,000 media impacts.