For AMVBBDO, London
We produced this experimental interactive movie for Doritos which thrusts viewers into a criminal underworld of identity theft, letting them control the action.
The interactive film was created using a mixture of live action video shot by our production partners, plus our series of specially-created interactive 3D scenes and games.
With action spread out over 3 episodes, users were invited to identity the ring leader behind the identity theft ring.
Using Facebook Connect as the login system for the campaign allowing us to access personal photos and information into the game as well as pushing out game play progress to the wall.
A private demo version of the campaign available, please contact us to request access.
Results:
- FWA Site of the day 11th August 2009
- IAB Creative Showcase award
- Featured in Contagious #20