A experiment to integrate BitCoin into bricks and mortar stores.
+ rehabstudio’s Creative Technologist Samuel Cox challenged bricks and mortar stores to integrate BitCoin (and other cryptocurrency) transactions into their checkout process.
Bitcoin and other cryptocurrencies have seen slow uptake as they fluctuate more than ‘real world' currencies. Transparency and understanding of the currency is also an issue with large brands.
BitTag is a digital price tag that updates its value in real time using Bluetooth. Shop owners can set up each BitTag on a partner iPad app - entering the name of the item for sale and a fixed price in their local currency. At the time of purchase, this is automatically be converted into real-time Bitcoin value. To buy an item, customers simply shake the BigTag to reveal a unique QR code. A partner iPhone app is used to scan the code and process the transaction in Bitcoins (or any other cryptocurrency) and payment is complete.
BitTag has been featured on the BBC, PSFK, Yahoo and live CNBC, amongst others.