Redefining the online hotel booking experience.
We teamed up with Atelier Ace on their new Ace Hotel website, to not only provide a seamless booking experience for their customers, but also to capture the distinctive mood and style of each hotel’s location.
Ace Hotel customers are generally tech savvy, with a strong social media presence and a keen interest in design and photography.
On our custom-built platform, each Ace Hotel has a blog-style page, reflecting the unique mood and style of its location. As users scroll down, the one-page Tumblr-style design unfolds with imagery of each property, its environment, blog posts and even exclusive products from the shop. There is then featured, simple booking interface that allows users to easily reserve available rooms.
By creating a unique website for such a unique hotel, The Ace Hotel have seen their statistics dramatically change for the better. With the average time on the site up by 32%, bounce rate down by 36% and their e-commerce conversion rate up by 45% it’s clear that websites that reflect a brand’s identity are the way forward.