The Internet of Useless Things

Connected Doesn’t Mean Useful

Avoid the pitfalls of bad ideas

By 2015, 15 billion things will be connected to the Internet, but who really needs their fridge to talk to their washing machine?

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Insight

Innovation is meaningless unless it's useful to the consumer.

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Vision

The ideas we created for the Internet of Useless Things aren’t far from some we saw at CES this year, where too many products were connected to other devices for no logical explanation. Sometimes, the industry seems to be creating a lot of products with a little bit of everything cool built on top. This project is all about reminding developers that less is often more.

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Execution

We created a parody site, talking about a host of fake products that we had created. Everything was intended to be taken seriously (and many of them were), creating not only logos, but visual identities and branding too. The ideas were based on real products but taken a step further, for example FitSpoon, a big data utensil that opens holes in the spoon if the sensors in the spoon think it’s best to slow down the users consumption. At the bottom of the site visitors could find 5 guiding principles for a better Internet of Things.

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Results

The website saw over 52,000 visitors to the site in the first month alone. The website, and many of the fake products featured on it, were mentioned in over 30 prominent blogs including Motherboard, Design Taxi, Neatorama, PSFK, and Product Hunt.

Credits

  • Tom LeBree
  • Francesca Darlington
  • Peter Gaston
  • Malin Wincrantz
  • Sam Cox
  • Dan Skelton
  • Kyle Houston