Art of Can

Client: Red Bull

Red Bull

Agency: Red Bull, Fuschl

Art of Can

We handled the concept, creative and production of a short film and global campaign showcasing the brand’s flagship creative competition.

The short captured the creative magic of entries past and present, using beautiful 3D modelling and animation. This showed the unlimited possiblities resulting from the artistic transformation of a simple Red Bull can. The content featured in the global campaign.

The Art of Can takes a Red Bull can and turns it into so much more, culminating in a prestigious exhibition showcasing ingenious pieces of art produced by consumers and artists alike.

Our film, created from individual pieces of art created in 3D and then animated into a short story, was designed to inspire entries and attendance at those special art events.

The short film was shown in galleries, and the creative featured in global marketing campaigns.

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Completion date: 2011-07-18


    Hand Built Digital

    We're all about working with our partners project by project, blending creativity & innovative technology,
    with expert craftsmanship. We kicked off in Belfast in 2005, and since then we've made sure we craft experiences
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    We love the work that we do, and hopefully it speaks for itself. Enough about us though, let's have a chat about your project.

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